Digital MArketing

SEO (Search Engine Optimization)

What is SEO?

Search engine optimization (SEO) simply refers to cultivating all the factors that tell search engines (such as Google, Bing, and Yahoo) what your website is about and that it is deserving of top rankings. It’s how search engines know what results to display when you submit a query. The search engines are constantly assessing everything related to your brand online and connecting that to your website. They evaluate this in comparison to others like you, and they rank them all in order of their perceived value in relation to the search query. Search engines such as Google pride themselves in providing searchers the most relevant and helpful results, and they track every interaction between a searcher and website to constantly inform the decisions they make. That’s why at Etna we believe SEO requires constant care and upkeep. It’s the long game, and while there are clear factors to influencing this, there are no magic tricks.

Every industry has its specifics

When it comes to digital marketing, one size does not fit all. Every industry has its specifics and depend on your target clients’ purchasing process, the pros and cons of your competitors, what marketing channels can be further developed, and overall what approach fits you best. All this depends on what you’re selling and on your specific USPs (Unique Selling Propositions).

At Juniper we’ve developed strategies from scratch for multiple industries and repurposed them for all other businesses within that industry. We currently service 50+ clients that are online leaders in their fields of work. This includes but is not limited to, including law firms, senior living facilities, medical and dental clinics, construction and remodeling companies, local businesses, real estate agencies, professional services businesses and even well-known web design and development agencies. If we can do it for them, we certainly can do it for you!

In recent years Google has invested in updates that focus on evaluation of quality of websites, which includes the way they have been developed and the content on them, but building a good web of backlinks to your website still remains as one of the best ways to ensure top rankings of your website. Keep in mind, it only works if it’s done right.

The main thing to understand is that it’s not only the number of backlinks, but the quality of backlinks that matters. This means you need incoming links on reputable and relevant websites that relate to your target market. This will not only improve your rankings, but will also bring you referral traffic of people who are actually interested in what you’re selling.

In order to create such backlinks, most online marketing agencies spend hundreds of dollars and a lot of time — but not us. We’ve built unique partnerships with over 10 000 websites from different industries and we know exactly how to use them in order to help your business win. In fact, we even have a way of predicting when exactly we can expect first-page results based on the performance of our back linking strategy.  That’s something most SEO specialists simply can’t do.

Content is still the king

Content is still the king and it always will be. Although excepting engaging and useful content, which nowadays should also be SEO-friendly — is not easy to achieve. We combine a few of the most popular content marketing tactics with our top-secret tactics, which we have developed over years through a trial and error approach, to boost your blog posts and landing pages, as well as bringing targeted traffic of qualified leads to your website.

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